Is the new Axe ad featuring 'headless breasts' sexist? You decide

Axe ad featuring headless breasts because 'they are what a man notices first on a woman' branded 'sexist' by female viewers

By TAMARA ABRAHAM
DAILYMAIL
August 23, 2012

A television commercial for Axe has been branded 'sexist' because the female character in the ad is depicted as a headless pair of breasts on legs.

Designed to promote a men's hair product, the concept of the ad, set in an office, is based on the idea that men notice breasts first on a women, while women notice a man's hair before anything else.

In turn, the male character, who admires his amply-chested co-worker from afar, is a thick head of hair on legs.

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Sexist? Axe's latest television commercial has sparked controversy because the female character is depicted as a headless pair of breasts

Office romance: The ad is set in a workplace and the two characters are depicted as co-workers

Almost there... Their attempt for alone time in an elevator is thwarted when other people crowd in

[...]

But the ad, though intended to be humorous, has prompted a backlash from viewers, who consider it to be sexist.

One Twitter user, Hilary Paige Smith, wrote: 'Once again, another appalling display of terrible, sexist marketing from Axe. Don't date guys who smell/act like this.'

And Katherine Vong, of Trendhunter, added: 'Axe has once again turned to stereotypes and gender biases with its latest Axe Office Love commercial, which essentially represents females as a giant pair of breasts, no head required.'

Others, though, see the humour in the concept.

AdRants writer Steve Hall said: 'All the brand has done, and always has done, is celebrate the carnal desire that is ever present between man and woman. It's an innately human desire. It's a fact of life.'

 
At last! Finally the two characters' human versions are revealed when they lock eyes at a bus stop

Finale: As the pair approach one another, the tagline appears, reading: Hair. It's what girls see first

Video:

Published on Aug 20, 2012 by AXE

Stick to your values in this eroding society

Open your arms to change, but don't let go of your values.

~ Dalai Lama

The glamorous attractions of the youth - state of our modern society and Muslim Ummah

The youth follow the ways of no success, and this is what they are attracted to - the glamour of this temporary life. "Befriend someone that will give you benefit, befriend somebody that will do you some good. Which basis do we choose our friends. Are we cautious who we take as friends?" [Abdul Majid]


Published on Jun 19, 2012 by inkofscholars
http://youtu.be/iwDK-dh2xkw

My Manz on road
By Sheikh Abdul Majid

A must see | powerful | original short clip.
Remixed from the coming soon lecture: "Who you on road with?"

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Mother claims 'genetic attraction' not incest with 16 year old son

Mom who made sex tape with son, 16, is jailed for four years... but says it was just a case of 'genetic attraction' after they were reunited after 15 years apart
By DAILY MAIL
June 22, 2012

A woman who made a sex tape with her teenage son after they were reunited after 15 years apart claims their relationship was not incest - but a case of 'genetic attraction'.

Mistie Rebecca Atkinson, 32, was sentenced to four years and eight months behind bars in Napa County Superior Court, California on Wednesday.

It came after she was found in a Ukiah, California motel room with the 16-year-old boy, who had recorded his mother giving him oral sex on his phone.

  
Sick: Mistie Atkinson, 32, (pictured left in her police mug shot and right on Facebook) has been convicted of incest after having sex with her son, 16 - but she claims it was a case of 'genetic attraction'

Authorities also recovered nude photos Atkinson had sent him after tracking him down through Facebook. She had not seen him for 15 years.

But in a letter to the court, Atkinson, claimed she did not consider it incest, the Napa Valley Register reported.

'I don't feel like I should have the charge of incest because there is something called genetic attraction that is a very powerful [phenomenon] that happens to 50 [per cent] of people becoming reunited with a long-lost relative,' she wrote.

Little research has been carried out on genetic sexual attraction. But some psychologists say family members who are separated for a long time could become sexually attracted to each other when they meet as adults...

(click here to read the full article)